A 3-touch LinkedIn sequence that earns replies

Most LinkedIn sequences fail for the same reason. They are written for the sender, not the reader.

A 3-touch sequence forces discipline. Each message has one job, and then you stop.

Touch 1: the reason you are writing

Say who you are and why this person, specifically. One sentence on relevance, one question. No pitch deck in the first message.

Touch 2: one useful thing

Follow up with something the reader can use. A short observation about their market, a relevant example, a question that shows you read their profile. Not "just bumping this".

Touch 3: the clean exit

Make it easy to say no. A short last message that names the offer once and closes the loop. People reply to polite endings more than you would expect.

What to measure

• Reply rate per touch, not just per sequence.
• Positive replies versus polite declines.
• Which segment of your ICP replies and which stays silent.

Change one variable at a time, or you will not know what worked.