How it works
Five stages. You sign off at every one.
Nothing goes live without your approval. Here is what happens, in order.
- Stage 01
Research
A live target list of your ideal customers, tens of thousands deep.
- We map your total addressable market and score every account and contact against your ICP.
- The list is live. It updates as companies change and people move, so we do not work from a stale export.
- You review the ICP definition and the scoring rules before anything is sent.
Sign-off: You approve the ICP and the list criteria.
- Stage 02
Infrastructure
Every rep built and warmed on its own dedicated setup.
- Each managed LinkedIn Sales Rep gets its own dedicated setup. Reps do not share infrastructure.
- We warm each rep before it sends anything at volume.
- If email is part of your plan, we connect the sending infrastructure you own and set up monitoring on it.
Sign-off: You approve the rep profiles and the sending setup.
- Stage 03
Copy
Sequences written and tested against your ICP.
- We write 3-touch message sequences for each segment of your ICP.
- Copy is specific to the audience. No templates with a first name swapped in.
- We test variants against each other and keep what earns replies.
Sign-off: You approve every sequence before it goes live.
- Stage 04
Launch
Campaigns go live and volume ramps safely.
- Campaigns start low and ramp in steps, rep by rep. We watch account health as volume grows.
- Outreach runs through tools like HeyReach and comparable tools, with manual outreach where it performs better.
- You see what is live and what is paused in the weekly pipeline report.
Sign-off: You approve the launch plan and the ramp schedule.
- Stage 05
Convert
Replies triaged, answered and turned into meetings.
- Hybrid Inbox Management: replies are triaged and answered by people, with you in the loop on anything that matters.
- Interested replies are moved toward a booked meeting on your calendar.
- Weekly pipeline reporting shows what was sent, what came back and what moved forward.
Sign-off: You approve the reply playbook and the handoff rules.